Case study
Brand Identity
The work began with a visual direction board that set the name, the portrait, the marks, the palette and the type. The pictogram, a compass, a ruler and a brass ring, was then modeled in Blender and rendered through a series of versions, from grey studio tests to the final render on black. Last, the site was built and checked at desktop and phone.
From the board, the palette, the type and the marks were carried into page layouts in Figma, one for each page of the site, each drawn for desktop, tablet and phone. The two suede grounds, deep blue and charcoal, were assigned page by page, with Bodoni Moda set for headings and body. Those layouts became the specification for the site, which was built page by page and checked against them at desktop and phone.
What we made and delivered. The pictogram mark, modeled and rendered in Blender. The visual direction board, which set the name, the portrait, the marks, the palette and the type. Page layouts in Figma for desktop, tablet and phone. The website, built from those layouts and checked at desktop and phone.
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